Playtech and AMC Networks Announce Multi-Game Collaboration
Playtech and AMC Networks have revealed a multi-game collaboration – Casino and Gaming – iGB
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Playtech and AMC Networks Announce Multi-Game Collaboration
Playtech acquires worldwide exclusive rights to AMC’s The Walking Dead and WE tv’s Bride Wars and Marriage Boot Camp
Playtech, the world’s leading gambling technology company, and AMC Networks have announced a new partnership. Playtech will acquire worldwide exclusive rights to AMC and WE tv branded series, including AMC’s The Walking Dead series and WE tv’s Bride Wars and Marriage Boot Camp series, to create and distribute online gambling experiences based on the popular shows. These experiences are expected to be released in digital casinos later this year and in 2022.
This unique agreement marks a significant step in supporting Playtech’s brand content strategy; providing the highest quality entertainment-led content for online gambling operators in regulated markets.
The Walking Dead television series, produced by AMC Studios, is a global phenomenon that has enjoyed over a decade of unparalleled ratings, boasting millions of fans worldwide and is the highest-rated television series in US cable history. The series’ 24-episode final season begins on Sunday, August 22.
Playtechs Chief Operating Officer, Shimon Akad, stated: “We are delighted to be chosen as AMC Networks’ sole collaborator to introduce their leading brands into the online gaming realm. Playtech has consistently been committed to merging top brands with our industry-leading offerings; this new alliance showcases our ongoing dedication to providing entertainment-driven encounters for key strategic audiences in controlled markets.”
Aaron Berndtson, Playtechs Head of Strategic Partnerships and Entertainment, added: “The Walking Dead is an exceptional brand, and we anticipate delivering the most exceptional gaming experience for its devoted fans and enthusiastic viewers.
“Moreover, collaborating with the renowned Bridesmaids and Marriage Boot Camp brands, which have been audience favorites for years, complements our brand content strategy, focused on providing the most captivating entertainment experiences in the market. We are eager to commence working with AMC Networks to bring these products to fruition.”
Clayton Neuman, Vice President of Gaming at AMC Networks, remarked: “From the bloodthirsty undead hordes of The Walking Dead to a group of irate bridesmaids, AMC Networks is home to some of the most captivating dramatic programming on television. We are thrilled to partner with Playtech to bring the same action and excitement from our iconic brands into top-notch online gaming encounters for the first time.”
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