The iGB Affiliate London 2022 gathering is poised to be a larger affair than its 2020 counterpart – Affiliates – iGB

Based on the most recent exhibition figures from organizer Clarion Gaming, the iGB Affiliate London 2022 is projected to be 28% more extensive than the 2020 edition, with only 11 weeks remaining until the event welcomes attendees.

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iGB Affiliate London 2022 will surpass 2020 edition
A total of 159 exhibitors and sponsors from 29 nations have already registered to participate.

These exhibitors will occupy 6,265 square meters of exhibition space, representing a 28% expansion compared to the 2020 event.

Concurrently, investment levels in the event have already witnessed a 5% surge in comparison to the final figures for 2020.

“I am thrilled to confirm these figures, which have been achieved with 11 weeks to go before the event opens its doors, and our team will continue to promote the opportunities and advantages of participating in this premier industry gathering,” stated Naomi Barton, Portfolio Director, iGB Affiliate.

“The igaming affiliate sector is brimming with confidence, and this optimism, energy, and desire to convene and network mirrors what we observed at our iGB branded event in Amsterdam last September, with independent post-show satisfaction surveys ranking iGB Live!/iGB Affiliate Amsterdam among the top 10% of events for visitors and within the top 3% of elite events for exhibitors.”

Barton highlighted that the impressive roster of participants encompassed a blend of seasoned and fresh faces, with a near equal distribution.

Barton observed that the exhibitor lineup for iGB Affiliate London was nearly evenly divided, with 53% returning and 47% first-time participants. She stated that as event organizers, the challenge is to achieve the right balance, and the 47% of first-time exhibitors keep the event dynamic and lively.

Barton acknowledged that there is “still some understandable hesitation” regarding international travel due to the ongoing health crisis, but pre-registration figures remain robust. With the UK government announcing this week that testing for vaccinated attendees will be eliminated from February 11th, this could encourage even more individuals to register.

iGB Affiliate London will be held on April 13-14, 2022, concurrently with ICE London, the world’s largest B2B gaming industry gathering, which will run from April 12-14.

To enroll in iGB Affiliate London 2022, click here.

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