A prominent online gaming firm, Betano, has forged a significant alliance with Benfica, a renowned Portuguese football club. This substantial agreement spans a period of three years! Betano will be the inaugural company to display its emblem on the sleeves of Benfica’s jerseys.

This collaboration extends beyond mere logo placement. Betano will serve as Benfica’s official wagering sponsor, and they will collaborate on thrilling events and promotional campaigns.

The head of Betano’s parent organization, George Dascalakis, expresses immense enthusiasm for this partnership. He stated that they eagerly anticipate working alongside Benfica and making a positive impact on the community. He also emphasized that this alliance demonstrates Betano’s deep commitment to Portugal, aiming to support both sports and society within the nation.

The head of Benfica, Domingos Soares de Oliveira, shares similar sentiments regarding this new partnership. He described Betano as a well-established brand in the realms of sports and entertainment, recognized for its innovative spirit, particularly in the digital sphere. He believes this partnership represents a harmonious fit for Benfica.

Betano has inked a pact to become the primary sponsor of Sporting Lisbon, a Portuguese Primeira Liga club. The agreement was revealed in June.

Betano’s emblem will grace the front of the team’s jerseys for the 2021-22 and 2022-23 campaigns.

Betano also secured a deal in January to become the main sponsor of Atlético Mineiro, a Brazilian Série A squad. This marked their inaugural agreement outside of Europe.

You can register for the iGaming News newsletter to remain informed about the latest developments.