Rush Street Interactive (RSI) has declared the hiring of Brian Sapp as their inaugural Chief Marketing Officer. Sapp is a seasoned executive with a wealth of experience in the gaming sector.

Sapp will report directly to CEO Richard Schwartz and will be in charge of leading RSI’s marketing endeavors. He joins the organization after almost three years as Head of Growth for Rec Room, a virtual reality game.

Before his position at Rec Room, Sapp spent three and a half years at Jam City, a video game developer. He also held roles at WB Games San Francisco, Tapjoy, and EMI Music Publishing. Sapp is a seasoned leader with a proven track record of success in the gaming industry. He is thrilled to join RSI and assist the company in continuing to expand.

RSIs client-centric strategy truly struck a chord with me. As a marketing professional, I understand the significance of thriving in the fiercely competitive mobile marketplace.

I’m eager to leverage my expertise and insights to propel RSI’s marketing endeavors into the next phase of growth and deliver exceptional experiences for our clientele.

Chief Executive Officer Schwartz also expressed enthusiasm about the appointment, stating that Sapp will contribute to the company’s continued expansion.

“As we continue to grow and expand in the Americas, having a marketing leader with Brian’s distinctive gaming and mobile expertise, strategic thinking, and ingenuity will be a valuable asset to the team as we shape the future of the brand and continue to innovate client-focused experiences,” Schwartz remarked.

“We’re delighted to welcome him aboard to guide our marketing strategy, team, and operations.”

Rush Street Interactive Exceeds 2023 Profit Targets
The appointment follows RSI’s announcement last month that it had surpassed its 2023 profit objectives, driven by a record-breaking final quarter.

Revenue surged 16.7% year-on-year to $691.2 million. This outcome fell within the upper end of the $630 million to $700.1 million range they projected at the outset of 2023.

Despite RSI still recording a net loss for the entire year, the $18.3 million loss was considerably lower than the $38.6 million loss in 2022. Moreover, adjusted EBITDA was positive for the entire year, exceeding RSI’s expectations of only being positive in the latter half of the year.

RSI also discussed potential expansion in 2024.

This will concentrate on the United States and Canada, with operations overseeing numerous markets.

Our focus is on New York, Maryland, and Illinois, as well as provinces such as Alberta in Canada.

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