## Putting Operators in the Lead: SOFTSWISS, a Pioneer in Advancement

The gaming sector is a competitive arena, with every participant striving to outshine the rest to attract more players. Traditional platforms are slow to adapt and depend on external sources for their games. So how can operators provide their players with a superior experience without relying on outside assistance? Tatiana Kaminskaya, the head of the Game Aggregator at SOFTSWISS, explains why their platform is the ideal choice for new operators.

**The Gaming Industry is in a State of Constant Flux**

The world of gaming is in a perpetual state of evolution, driven by emerging technologies, shifting player preferences, and new regulations. Competition is intensifying as companies expand their reach globally, and operators must be able to adapt swiftly to maintain their edge.

Since the global health crisis, online gaming has experienced a surge in popularity, with revenue reaching a staggering €382 billion, an 8% increase from 2021. The market is expanding rapidly, and operators require a platform that can assist them in launching their online casinos and growing alongside them.

**Enhanced User Experience and Robust Security**

The legalization of gambling is spreading across the globe, presenting a dynamic regulatory environment for operators. They face the challenge of crafting engaging content and positive user experiences for their target demographics. Globally, operators are strategizing as player expectations continue to escalate.

Modern players seek immersive experiences and seamless integration across all their platforms. Meeting these demands requires operators to invest in cutting-edge technology while preserving the diversity and enjoyment of gaming.

Cyber threats have always posed a significant challenge, and the online gaming industry has witnessed firsthand the damage they can inflict. Operators must construct robust infrastructure and security measures to safeguard player data.

However, managing such a multitude of components is no simple task. How can operators thrive in such a competitive landscape?

SOFTSWISS: Industry Innovation
“Our offerings encompass solutions for the entire industry, solutions that transcend specific niches. These solutions are proven, effective, and versatile, designed to function across all niches.”

As an aggregator serving some of the most esteemed brands in the online gaming industry, SOFTSWISS aims to further solidify its dominance. Kaminskaya asserts that the SOFTSWISS team has always set its sights high.

From its inception, the main objective of the SOFTSWISS Game Aggregator has been to act as a link between gambling establishments and game developers. This system guarantees smooth and reliable operations while lessening legal and financial burdens for customers.

As a connector, SOFTSWISS’s platform generates multi-faceted in-depth data that not only aids in the development of platform functionality but also offers detailed analysis of user interaction.

“We are able to deliver valuable insights to operators, suppliers, and game creators.”

Without diving into this data, it is impossible to fully comprehend the difficulties and advancements of the industry, and now, operators are seeking instruments to address industry issues.

Key New Features of the SOFTSWISS Product
“We are expanding our offering by creating additional tools that are data-validated and proven effective.”

In 2023, SOFTSWISS introduced its latest innovative tool designed to change the landscape for operators – “Over the last few years, we have enhanced our product by introducing additional features and functionalities, keeping pace with market trends and providing value-added services to our clients. As such, we have added a new feature: the Tournament Tool, to effectively attract and retain players.”

Game administrators can leverage tournament features to directly connect with players, providing them with supplementary rewards, special events, and engaging challenges – elements typically absent in independent games.

“These not only captivate and entertain players, but also introduce novelty and excitement into their gaming experience,” explains Kaminskaya. “Gaming establishments strategically employ these features to retain and re-engage their clientele.”

Data gathered by SOFTSWISS validates this, with its tournament features driving a 22% increase in average daily wagers per user exceeding expectations.

For Kaminskaya, tools like these provide SOFTSWISS with a competitive advantage, coupled with its highly skilled development team and its commitment to investing resources in product development.

Enhancing client income
SOFTSWISS is dedicated to consistently innovating its offerings, however, the true measure of any online gaming platform lies in its capacity to enhance customer income.

“We furnish comprehensive business analytics to assist our clients in improving their financial performance, enabling them to make informed decisions. Our regular reports delve into the business landscape in the regions where they operate, the status of local suppliers, and any prevailing obstacles.”

For Kaminskaya, providing transparency to clients is paramount to successful marketing and maximizing revenue streams within the gaming industry.

SOFTSWISS assists customers in making wise decisions based on information to make players satisfied and generate more income.

They collaborate with vendors to secure exclusive offers for specific clients or introduce new games to online casinos ahead of the competition. SOFTSWISS can also recommend how much to invest in promoting games that have a high likelihood of success.

“When we create a budget for customers, we provide them with guidance on marketing and how to ensure their campaigns are effective for both them and the game providers.”

SOFTSWISS has personnel available to assist with technical issues at all times.

Customer service is a top priority for SOFTSWISS, so they have a team of specialists who work closely with clients. If a problem arises, such as an error or a technical issue, they are there to resolve it around the clock.

“Our customer service team also includes account managers who assist clients with their requests. They always provide them with the information, analysis, contacts, and advice they require.”

“When we receive requests that are not covered by our products, we have a clear process for developing new IT products. First, we assess whether these ideas align with our future plans, as client requests often indicate whether we are on the right track.

“Then, we determine which tasks are most critical and require immediate attention, and we consider the potential outcomes.”

The process of examining hypotheses sometimes leads us to dismiss concepts as their execution might not yield substantial advantages. After all, not every concept needs to be brought to fruition.

**Operator Triumph: Beyond Mere Collaborations**

For SOFTSWISS, a thorough comprehension of requirements is paramount to its achievement.

“Our objective is to strike a balance between our own interests, the interests of our patrons, and the interests of the studios,” states Kamiskaya.

Kamiskaya believes that SOFTSWISS’s game aggregator distinguishes itself due to the superior quality of service it can provide to its patrons.

“Operators find it exceptionally convenient to collaborate with us because we are a dependable single provider with a commendable reputation. For instance, if there are any issues with a game or studio, even if we are not directly accountable for third-party technical difficulties, we will actively engage in resolving the issue.”

“In return, our patrons demonstrate their loyalty by recognizing our support and acknowledging our genuine interest in their success.”

**SOFTSWISS: Differentiating Itself From the Competition**

“Our approach is not merely about forging agreements and then withdrawing. We concentrate on fair competition, not punishment and penalties,” says Kamiskaya.

The gambling industry is intensely competitive, which implies standing out from the masses is more challenging than ever. As aggregators gain increasing popularity, SOFTSWISS must consistently meet the evolving requirements of operators to remain competitive. One method of achieving this is to commit to providing a completely personalized experience for every patron.

Each SOFTSWISS customer has a committed representative who actively engages with them and offers guidance to surmount any potential obstacles they encounter. SOFTSWISS remains a dominant force in the online gaming sector, furnishing operators with all-encompassing solutions to address difficulties, embrace new ideas, and enhance earnings.

Moving forward, the platform’s dedication to expansion, technological superiority, and ethical gaming practices positions it as a leader.

To realize its strategic objectives, SOFTSWISS actively partners with new game developers to broaden its game selection, guaranteeing a diverse and dynamic offering. Tatiana has been a part of the SOFTSWISS team for seven years, progressing from a junior manager to the head of one of its core products – the SOFTSWISS Game Aggregator.

Under Tatiana’s guidance, the team has garnered numerous industry awards in recent years, including “Aggregator Platform of the Year” at the EGR B2B Awards for two consecutive years, “Game Aggregator of the Year” at the Starlet Awards, and “Best Online Casino Provider in Nordic 2022” (B2B) at the BSG Awards. Furthermore, in July 2023, the SOFTSWISS Game Aggregator achieved a significant milestone, surpassing €10 billion in total monthly wagers across all projects, a level it has sustained to this day.

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