A prominent sports wagering media conglomerate, Better Collective, has purchased Playmaker HQ, a sports and entertainment organization boasting a vast audience of over 20 million enthusiasts across its various channels. The transaction is appraised at $54 million, with Better Collective disbursing $15 million initially.

Playmaker HQ is recognized for its captivating material disseminated across multiple social media outlets, connecting with over 500 million individuals monthly through sports-centric content. This procurement grants Better Collective a direct conduit to a multitude of sports aficionados in the United States, a demographic largely untapped by Better Collective’s current user base.

Marc Pedersen, Chief Executive Officer of Better Collective North America, conveyed his enthusiasm regarding the acquisition, noting that Playmaker HQ presents a singular prospect to engage with a substantial contingent of American sports devotees. He underscored the potential for enriching the sports betting journey for these individuals while capitalizing on Playmaker HQ’s proficiency to broaden offerings and income streams throughout Better Collective’s international portfolio.

Playmaker HQ is projected to yield upwards of $10 million in earnings by year’s end, exhibiting a robust EBITDA margin ranging from 20% to 25%. The entity will be assimilated into Better Collective forthwith.

Brandon Harris, Chief Executive Officer of Playmaker HQ, characterized the alliance as a pivotal juncture for the company.

We were ecstatic to collaborate with the skilled individuals at Better Collective,” a representative conveyed. “This alliance will empower us to develop exceptional content, encounters, and prospects, enabling us to engage with sports enthusiasts globally.”

They continued, “With our committed creators and the backing of the Better Collective team and their assets, I am certain we will accomplish remarkable feats together.”

Although Playmaker HQ might presently concentrate on North America, Better Collective has its aspirations fixed beyond the Western Hemisphere. The organization recently designated Terence Gargantini as Director for Brazil, indicating their worldwide aspirations.