A significant entity in the lead acquisition realm, Catena Media, has targeted Italy for expansion by purchasing ASAP ITALIA. ASAP ITALIA holds a prominent position within the Italian market for lead creation, especially in the realm of internet gambling and wagering on athletic events. This calculated maneuver provides Catena Media with a strong and immediate presence in this expanding sector. They anticipate a substantial $3.5 million in monthly earnings from this acquisition.

Catena Media’s CEO, Per Hellberg, expresses great enthusiasm for the agreement. He views it as a crucial move in establishing Catena Media as the top lead generation firm for online sports wagering in Italy. He emphasized Italy’s progressive approach to regulating internet gaming, noting that ASAP ITALIA possesses an excellent reputation for regulatory adherence.

The total acquisition price stands at $18.6 million, disbursed in two installments. The initial payment of $14.5 million is an immediate cash disbursement. The remaining $3.5 million will be paid over the subsequent year.

Furthermore, ASAP ITALIA has the capacity to earn an extra $7 million if specific performance benchmarks are met within the next year. A portion of this bonus, up to half, can even be paid using Catena Media stock. To achieve this, they must increase their revenue by approximately 50%.

This acquisition represents the latest in a series of strategic actions taken by Catena Media. In 2018 alone, they have ventured into several new and profitable markets, including the worldwide currency exchange market, US affiliate marketing, UK horse racing, and French sports betting.

The purchase of the Italian online gaming lead generation firm ASAP Italia by Catena Media could encounter obstacles. Working solely within the regulated Italian market, ASAP Italia’s situation may raise concerns about Catena Media’s future. This stems from Italian Deputy Prime Minister Luigi Di Maio’s public declaration of his administration’s backing for a complete prohibition on gambling promotions and endorsements.

Notwithstanding these possible difficulties, the acquisition is projected to be concluded and incorporated into Catena Media by July 2018.