A top-tier game creator, Pragmatic Play, has considerably broadened its footprint in the New Jersey iGaming sector through a collaboration with Rush Street Interactive and their site, BetRivers.com. This joint effort introduces Pragmatic Play’s well-liked Atomic Slot Lab titles to New Jersey gamblers, enhancing their existing reach with online gaming servers within the state.

This alliance bolsters Pragmatic Play’s standing in the US, a crucial region for the firm. BetRivers.com users will also gain entry to titles from other prominent developers such as Indigo Magic, Galaxy Gaming, Bluberi, and Incredible Technologies.

Moving forward, Pragmatic Play intends to unveil even more titles in New Jersey over the coming year, facilitated by partnerships with renowned studios like Sammy Creation, King Show Games, and Gaming Arts.

This New Jersey debut expands upon the established connection between Pragmatic Play and Rush Street Interactive, who have already effectively introduced products together in Ontario and Michigan earlier this year.

Lara Falzon, Head and Chief Executive Officer of Pragmatic Play, conveyed her excitement, remarking, “New Jersey has continuously demonstrated a robust demand for our titles, with our Wild Streak Gaming and Spin Games studios being operational in the market for a number of years.” She continued, “Currently, our latest RGS technology is active with Rush Street’s BetRivers brand in the market, delivering our innovative and engaging US content strategy to a fresh demographic.”

They were excited to grow their existing, robust collaboration with Rush Street. The company’s high-ranking brands and notable scope make them an ideal collaborator as they introduce their games to a wider player base throughout North America.”

Richard Schwartz, Chief Executive Officer of Rush Street Interactive, further stated, “We’ve personally observed the high level of player satisfaction with Bragg’s games through our positive joint efforts in other regions. Their offerings are first-rate. This expansion within New Jersey, utilizing our BetRivers.com platform, is a logical progression, and we are enthusiastic about delivering even more superior casino entertainment options to our BetRivers users.”