## Betsson Joins Forces with Padel Star Cayetano Rocafort to Target Swedish Audience

Betsson has revealed a significant collaboration with Sweden’s highest-ranking Padel athlete, Cayetano Rocafort, reinforcing their dedication to this burgeoning sport. The year-long agreement designates Rocafort as a brand representative for Betsson, who are already supporters of the Padel Tour.

“Padel’s popularity is exploding, and we understand that a large portion of our clientele are avid enthusiasts,” stated Linus Endahl, Swedish Sponsorship Lead at Betsson. “We’re delighted to bring Cayetano into the Betsson fold and extend our best wishes for success in his upcoming competitions.”

This announcement follows closely on the heels of Betsson’s recent introduction of their Betsafe brand in Ontario, Canada. Having obtained the required permits, they are now providing a comprehensive range of online gaming products to the regulated Ontario market, encompassing sports wagering and online casino offerings. These are accessible through both their website and their specialized mobile application, created in collaboration with Strive Gaming.

In further noteworthy news, Betsson has also teamed up with Religa to unveil a completely new, exclusive live casino experience titled “Triple Way Live Roulette” across numerous markets.

“We’ve collaborated extensively with the Religa team to guarantee a seamless integration of Triple Way,” commented Ronni Hartvig, Chief Commercial Officer at Betsson. “We’re certain this groundbreaking game will resonate strongly with our players.”

This innovative roulette game differentiates itself with a novel payout structure. Rather than utilizing a separate board or screen, the winning multiplier values are incorporated directly onto the roulette wheel. This distinctive element, impossible to find elsewhere, ensures a more engaging and thrilling gameplay experience.