Prepare for an adrenaline rush, Sin City! Aristocrat Gaming is delighted to reveal its collaboration with the Formula 1 Heineken Silver Las Vegas Grand Prix as the sole slot machine provider. This long-term agreement signifies a landmark occasion as the entertainment metropolis welcomes back Formula 1 racing for the first time since the Caesars Palace Grand Prix in 1982.

Circle November 16th to 18th, 2023, on your calendars for an epic weekend of high-speed excitement, as the race takes control of a specially crafted circuit on the legendary Las Vegas Strip.

“Las Vegas is globally renowned for its incredible entertainment, opulent accommodations, and naturally, its exhilarating casino atmosphere,” stated Mark Wadley, Chief Marketing Officer for Aristocrat Gaming. “We are eager to be a part of the Formula 1 Heineken Silver Las Vegas Grand Prix and enhance the thrill with our vast selection of slot games that are guaranteed to keep the excitement soaring even after the final lap.”

This alliance with Formula 1 is just the newest strategic maneuver for Aristocrat Gaming in the realm of athletics. The gaming titan recently teamed up with the NFL in 2021, inking a licensing deal to create NFL-themed slot machines for retail venues. Get ready for some touchdown festivities at casinos, as those machines are anticipated to debut in Autumn 2023.

However, that’s not all! Aristocrat Gaming is also a proud supporter of the Las Vegas Raiders, delivering even more enthusiasm to fans through the Raiders and Allegiant Stadium.

Emily Prazer, the top marketing executive for the Formula 1 Heineken Silver Las Vegas Grand Prix, stressed the significance of partnering with a regional brand such as Resorts World Las Vegas. She underscored their mutual dedication to progress and enhancing the guest journey, especially within the distinctive Las Vegas landscape. Prazer conveyed assurance and enthusiasm regarding the collaboration, noting that Resorts World’s principles and outlook mesh seamlessly with the 2023 event.