## Adesso Targets North American Lottery Sector

A prominent force in the international lottery arena, Adesso, is expanding its reach into the North American market. The firm aims to provide its consulting and software development prowess to state-run lottery entities throughout the United States and Canada.

This strategic move includes joining the North American Association of State and Provincial Lotteries (NASPL), allowing Adesso to engage with industry frontrunners and present its comprehensive suite of lottery solutions.

Adesso’s global reputation in the lottery sector is already well-established. Last year, the company received the esteemed World Lottery Association (WLA) Security Control Standard 2020 certification, underscoring its steadfast dedication to data protection and reliability.

Professor Rüdiger Striemer, Senior Vice President of Lottery at Adesso, highlighted the company’s preparedness to address the distinct obstacles and prospects arising from the digital evolution of the North American lottery industry.

“We are eager to introduce our proven expertise to the US and Canada,” stated Striemer. “We believe our forward-thinking solutions will significantly impact state and provincial lottery organizations.”

Initially, Adesso will concentrate on promoting its flagship offerings: LotteryForce, an advanced cloud-based iLottery platform, and addessoDraws, a secure and open blockchain-powered draw mechanism.

To lead this expansion, Adesso has appointed Bishop Woosley, a veteran lottery and gaming professional, as a strategic consultant for its US and Canada operations. Woosley’s vast experience, including his time as a state lottery director and former NASPL president, provides invaluable insights and industry relationships to Adesso.

“Adesso possesses a comprehensive understanding of the lottery environment and a truly distinctive value proposition,” commented Woosley, regarding the company’s expansion.

This firm is a major player in the online lottery sector – they’re not merely technology experts, they function as strategic advisors for lottery organizations. Their assistance encompasses everything from determining optimal online business operations to navigating the complex realm of government agreements and ensuring seamless functionality.