A major US gaming brand, BetMGM, is expanding its operations to the UK. Having achieved significant success in the North American market, they are now poised to introduce their online sports wagering and casino offerings to a new demographic.

This strategic move was facilitated by MGM Resorts International’s purchase of LeoVegas, a prominent entity in the European market. Essentially, BetMGM is partnering with an experienced player for their UK venture. They are leveraging LeoVegas’ existing infrastructure and expertise, with additional support from Kambi for their sports betting operations.

UK players can anticipate a familiar yet enhanced experience. BetMGM is renowned for its captivating features such as substantial progressive jackpots, loyalty schemes that incentivize engagement, and sports-centric promotions to maintain excitement. Moreover, they are introducing exclusive slot games to the platform.

BetMGM is not new to the industry. They have been operating successful casinos and sportsbooks in Las Vegas for an extended period, demonstrating their capability to deliver a secure and dependable online experience.

As they venture into the UK market, BetMGM will maintain its brand identity in the US and Canada, powered by Entain’s technology.

The UK launch represents a significant achievement for BetMGM, and they are eager to welcome international players to their platform.

Gary Fritz, the leader of MGM Resorts International’s internet gaming sector, declared certainty in their BetMGM brand’s capacity to duplicate its North American achievements in fresh territories, commencing with the United Kingdom. He emphasized the UK’s established online wagering environment as a crucial element in their choice, trusting BetMGM will connect with British sports wagering and internet gaming aficionados.